Para CPR & First Aid

Empowering Everyday People

EXCLUSIVE TH PARTNERSHIP

Expanding into New Realms: Starting a First Aid & CPR Company

Para CPR & First Aid is primed to scale and generate increased revenue. Combining the business acumen and hustle of Brian and Joshua together with the online marketing expertise of Tribal Helix, we're excited to see continued growth and for more everyday people to be empowered with first aid and CPR training.

Project Start Date

May 1, 2023

Client Name

Brian Cormier

Client Position

Co-Founder & Vice President

Client Name

Joshua Lobo

Client Position

Co-Founder & Vice President

Visit Website

Para CPR & First Aid

Digital Marketing Services Applied:

Applications Integration

Brand Strategy

Custom Content Management System

Customized Advanced Analytics

Google Ads

Graphic Design

Online Sales and Digital Marketing Consulting

Sales and Marketing Copywriting

Search Engine Optimization

Social Media Strategy

Website Design

Website Development

Website User Interface and User Experience Interactions

Awesome work!

Brian Cormier

Co-Founder & Vice President

Para CPR & First Aid

We really like working with Tribal Helix, it's been a pleasure!

Joshua Lobo

Co-Founder & Vice President

Para CPR & First Aid

HOW IT STARTED

The Challenge

Brian Cormier and Joshua Lobo, the co-founders of Para-Mentors Inc. wanted to expand their business operations into the First Aid & CPR Training realm. They had the ability to provide unparalleled training via their network of experienced Paramedics in the Mississauga, Brampton, and Etobicoke area of Toronto. But, they didn't have the online infrastructure required to generate online sales. As a lean startup in a competitive area, the Para team wanted a partner who would bring experience and expertise in online sales and marketing.

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HOW IT'S GOING

The Solution

Tribal Helix has worked together with Para to create a new CPR & First Aid Brand - respecting and leveraging the existing brand Brian & Josh have built via Para-Mentors. We built a brand new custom website on Webflow, creating original content, multiple landing pages that rank 1st page 1st result on Google for the primary keywords. We created a Google Ads account optimized for sales with a high conversion rate and low cost per click. We integrated the website together with a number of apps for everything from analytics to conversion rate optimization.

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FEATURED SOLUTIONS